Appendix F: Social Media Results, Veterans’ Week 2017
- 1.07 million followers
- 19,000 followers gained
- 154 posts
- 59 million reached
- 19 videos posted
- 8.9 million views
- total engagement 895,000
- 676,000 reactions
- 27,000 comments
- 192,000 shares
Facebook Live
- VAC broadcast 9 events
- 1.5 million reached
- 286,000 views
Most popular Facebook live: Commemorative ceremony at Hill 62 Canadian Memorial in Belgium
- 407,582 reached
- 11,200 reactions
- 260,000 reached
- 14,841 reactions, comments & shared
A partnership first!
VAC and DND collaborate using specialized equipment to broadcast the Last Post Ceremony live from Menin Gate.
Twitter/Instagram
- 64,700 followers
- 3,380 followers gained
- 270 tweets
- 30,135 total engagement
- 1 million impressions
- 5.2 million video views
- 704,000 minutes watched
#CanadaRemembers and #lecanadasesouvient launched along with custom emoji
RT to Remember campaign =
- 26,000 retweets
- 8,4 million impressions
Retweeted by:
@TwitterCanada
@CanadianPM
@JustinTrudeau
- 6,050 followers
- 1,700 followers gained
- 56 posts
- 72,000 raeched
- 10,000 likes
- 2,100 video views
#CanadaRemembers and #lecanadasesouvient used 8,604 times
Youtube
Youtube
- 6,925 subscribers
- 762 followers gained
- 3.2 million video views
- 764,000 minutes viewed
- 17.3 million video views
Source: VAC Communications Division